Four-bedroom home sold in Bedford


16/03/2018

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Mr & Mrs Majer came to haart estate agents in Bedford looking to sell a wonderful four-bedroom home on Aspen Avenue, Putnoe on their parents’ behalf. Mr and Mrs Majer explained that their parents moved to Wales a few years ago, and it was unlikely that they would return to the family home.

Why FLINK?

FLINK had a huge impact on the sale of this property for us. With FLINK, (our innovative marketing technology that examines data to understand which characteristics and features of a property appeal to different types of buyers), we were able to highlight many of the great features of this property and attract suitable buyers that possibly never would have realised that this fantastic property was on the market.

The property

This charming and spacious home has been in the family since 1961 and boasts plenty of great features. It benefits from offering ample accommodation over two floors with separate reception rooms, a generous utility room, a downstairs toilet, four great size bedrooms, a separate shower and bathroom, a generous front and rear garden as well as a garage and a driveway.

The property is located in a beautiful residential area with lots of space, playing fields and is close to schools, supermarkets, and local shops which makes it the perfect home for a family.

How we sold this excellent four-bedroom property in Aspen Avenue, Putnoe

We made it a priority to advertise this lovely property by using the most relevant marketing channels to promote the great features of the house and attract as many potential buyers as possible. We understood that the key target markets for this type of property were families and couples looking to settle down in a spacious home.

We carried out a marketing campaign using FLINK to generate interest for the property. Our plan was to book as many appointments as we could for an open day event so buyers could experience the true potential of this lovely house.

We decided this would be the best way to sell the property as it enables multiple buyers to view the property on the same day and given that the sellers lived so far away; we did not want to inconvenience them in any way. We find that with properties like this having multiple buyers view the property at the same time drives demand for the property.

In the two-and-a-half weeks that we had the property on the market, a considerable amount of interest was generated through advertising with FLINK, and numerous potential buyers and further viewings were arranged. As a result, we were able to achieve a sale at £7,500 over the original asking price.

As our Branch Manager, Frazer Arnott explains: “This property had so much to offer and was in a brilliant location. By using professional photography and FLINK to advertise the property, we were able to attract a variety of buyers, which ultimately led to the sellers achieving £7.500 more than the asking price and the new owners are thrilled."

Mr & Mrs Majer were even kind enough to share how satisfied they were with the sale “We’re very pleased indeed, thanks to a highly successful marketing campaign, several bids were above the highest stated guide price, with the highest (and successful) bid being £7.5K above the asking price.”

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