Putting your property on the rental market
Once you have decided to put your property on the market, it is important to take all the necessary steps to maximise the potential of your property. Here are a few important steps to assist you:
- First impressions count - what does the front of the property look like? Does it give the impression of a neat, well-maintained property? Remember, especially if you plan to have a ‘To Let’ board outside, people will look at the front of your property first and you will only have a few seconds to capture their interest.
- Neaten and tidy – trim the hedges, cut the grass, clear leaves, neaten borders, fix broken gates or gutters, give areas a fresh coat of paint where needed etc. to make sure your property looks presentable.
- Are you currently living at the property? If not it is useful to visit it regularly, not only for security reasons but to also tidy up any mail that could piling up inside the front door and to open the windows to air the property.
- Ensure the rooms all look well lit and uncluttered.
- Check the garden is neat and tidy.
- Complete any of those outstanding DIY jobs like giving a room a fresh coat of paint – try to use neutral colours to appeal to as many people as possible.
Don’t forget to allow plenty of time before a photographer arrives to take images of the property so that you can make sure it is as presentable as possible. This is the chance to get as much interest as possible with high quality images, with your property looking at its best.
Marketing your property
It is important that you get maximum exposure for your property in order to generate as much interest as possible. The marketing of your property needs to include:
- Good quality, full colour property details which include a floorplan of the property and the Energy Performance Certificate (EPC).
- Listing on the letting agent’s website - these listings should include a detailed write up of your property, the rooms and their dimensions, quality images, location map and street view of the area around your property.
- Listing on the major property portals such as Rightmove and OnTheMarket.com – again you need the detailed write up of the property particulars and a good range of good quality images of your property.
- Coverage in local newspapers and magazines. If the lettings agent you chosen has their own lifestyle magazine or property printed media, ensure your property is also included in this.
- PR opportunities in local and national press where possible.
- Email and SMS property alerts to potential tenants who are interested in a property like yours in the area.
- Professional signboards to promote your property at all times, should you agree to have one displayed outside your property.