The country's largest independent estate agent has embarked on a 'service revolution' within its 124-strong branch network as part of its drive to re-affirm its position as 'the estate agent of choice' for people looking to buy, sell, let or rent in the UK. This will be encapsulated in a new strapline - 'Always your best interests at haart'.
Every member of staff within haart's residential sales, residential lettings, financial and legal services divisions will take part in a radical brand training programme designed to transform haart from 'good to great'. This will include the creation of brand champions within each branch to act as a focal point for brand activity at a local level. The move follows widespread consultation with customers about the type of estate agent they would like to see on the High Street in the future.
Paul Smith, Chief Executive Officer of haart, said: "We have been consulting widely with the public over recent months about the type of estate agent they would like to see, as well as the services they offer, not just now but also in the future. We have used this information to help shape the direction in which haart is moving as well as the look and feel of the brand as we seek to transform haart from 'good to great'."